Les fenêtres de parfum
2025
Conceptual project
The aim of this project was to translate Guerlain’s Parisian heritage into an architectural window display, creating a strong visual impact both day and night while elevating the perfume as the central object of desire.
Inspired by Parisian façades, this window display is conceived as a series of vertical architectural frames that elevate the fragrance as the focal point. Designed as a modular system adaptable to both exterior windows and interior POS units, the concept ensures visual consistency across retail environments.
Through the use of refined materials and integrated warm lighting, the display maintains daytime elegance and transforms at night, offering a contemporary interpretation of Guerlain’s heritage through architecture, light and storytelling.
